At Buck we deconstructed color theory with Google’s Material Design team. We embraced simplicity to highlight the true hero in this spot: color, and more specifically, Material Design’s well thought-out approach to it.
For Sherwin-Williams color swatch campaign at Buck we employed a bold graphic, less-is-more aesthetic to promote HGTV's hand selected designer color palettes.
At Buck I was lucky enough to work on IBM’s Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries.
The spot was the second in the IBM series I worked on. This piece focused on IBM's analytical services and how they're working with companies to help identify potential cyber security threats.
Nicolo is a designer, illustrator and animator. He has previously spent the past 4 years as an art director and animator at Buck NY working on a wide range of clients. Nicolo has a soft spot for bold colors, and graphic illustration which definitely shine through in his storytelling style.
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